Message: Kindle is that guardian angel that allows you to live a thousand times.

Client: Dr. Martens

Advertorial

Message: a symbol of attitude and empowerment. 

Storyline: Anaël is 23. She’s a heartbreaker and a total dreamboat babe. She is too hot to be even called hipster but since its such an all compassing term we must include her. Her fashion sense is anything that obscures her secretly hot body like flannels potato sack dresses and shoes of course, shit kickers.

Art Direction & Styling: Sofia Ribadeneira

Photography: Jiwon Yoon

GOLD SCADDY Award for Print

Problem: There is a stigma associated with overdose, a tendency to blame the victim and ignore the problem. In truth, the epidemic reaches every age, race, and gender, every demographic and socio-economic segment. It is an equal opportunity crisis. Someone close to you is likely at an increased risk of an opioid overdose, and they might not even know it.

Key Message: One way to help stem the opioid epidemic is to educate patients to manage pain pills more guardedly.

Art Direction and Copywriting: Sofia Ribadeneira

Client: French Mustard

Objective: Show the wide range of diversity in our culture through that one thing that makes us all happy. FOOD! 

Insight: We are one of the most iconic brands for getting people together here in the US and our power is to build social moments.

According to migration policies in 2016 27% of the US population
are immigrants, that’s around 84 million people. Every 33
seconds there is an international person migrating to the US. 

Key Message: A taste of diversity enjoyed in every meal shared.

Ody is new platform proposal that uses snapchat’s + spectacles technology to solve one of the most difficult voids in alzheimer’s increase by recording your memories and syncing them with ffacial recognition technology to keep up with life’s special moments for good.

Goal: To create a set of 3 Book Jackets written by a famous person I admire, but make it about something they are not recognized for.

Leonardo Di Caprio is known for his unconventional role as an actor. However, he has been fighting OCD for a long time but he didn’t let this hold him back from his dreams.

COKA “Mírate Bien”

Sobre el Cliente: Una nueva propuesta del rock latino independiente, después del debut del muy intimo y personal Siente EP, se unen los músicos Zak Icaza (Baterista), Javier Rojas (Bajista) y Saguiv Rosenstock (Gutiarras); para así llegar a lo que ahora viene a ser el segundo álbum del proyecto “Mírate Bien”; donde el sonido moderno del rock se encuentra con una mezcla moderna de ritmos latinos, texturas y ambientes que crean el espacio para una temática mucho mas global, comenzando desde las raíces de cada uno.

About Client: COKA, a new proposal of independent Latin rock, born from the musical intrigue of José Antonio Coka on his journey through the United States after leaving Ecuador when finishing school. After his debut of the very intimate and personal SIENTE EP, the musicians Zak Icaza (Drummer), Javier Rojas (Bass) and Saguiv Rosenstock (Gutiarras) join; who began to reform the sound of the project while finishing their last year at Berklee College of Music, in order to reach what is now the second album of the project “Mírate Bien”; where the modern sound of rock meets a modern mix of Latin rhythms, textures and environments that create spaces for a much more global theme, starting from our own personal roots.

SAY CHEESE

Say Cheese is a restaurant created by Charleston Artisan Cheesehouse which is known for their original cheese based dishes. They characterize for their organic choice of cheeses and their hand-poured, cultured, mixed, molded, salted, aged and wrapped process.

Smiles that makes eyes shinier

An exhibition expressing how natural music has the power to influence the human mind and body through sound vibrations. How the sound beats synchronize with the human heartbeat producing different sensations such as relaxation. 

OBJECTIVE

To visualize multiple media through the use of design as a tool for solving the problem. Building professional design strategies through research, conceptual ideation, apply design by exploring type, imagery, format and media in order to create an innovating visual solution.  

Art for a XMAS Party Event at the Historic Center in Quito - Ecuador.